On June 16, 2025, MedEthix held its annual National Conference last June 16, 2025 at Aureo
Hotel & Resort in San Fernando, La Union. The event was a celebration of progress, a space to
reflect on shared challenges, and a reaffirmation of collective efforts to make healthcare more
accessible, ethical, and patient-centered across the country.

Opening the session, Ms Monaliza Salian, President & CEO of MedEthix Inc, underscored the
organization’s deep commitment to product quality and patient safety. She highlighted the
critical role of stringent processes in ensuring that every product meets uncompromising
standards. More than just compliance, she advocated for a culture of trust and shared
responsibility, always with the Filipino patient at the center.

Mr Norman Z Basa, Chief Commercial Officer of MedEthix Inc, echoed this dedication to service and emphasized the organization’s contribution to advancing women’s health nationwide. He reflected on the resilience and spirit of the teams on the ground and paid tribute to the frontliners whose dedication drives the company’s mission forward.

Expanding on the theme of growth with purpose, Mr. Marlon Dela Merced, Group Business Unit Head for Reproductive Health, shared the inspiring journey of the unit’s transformation over the years. What started as a compact initiative has now evolved into a more robust and multifaceted force, committed to addressing the diverse and growing needs of Filipino patients.

He noted that what began with a single unit has blossomed into four distinct yet interconnected divisions. Reproductive Medicines, General OB, Urology, and Pediatrics—each contributing to a more comprehensive and specialized model of care.

Urology Business Unit Head, Ms. Cathy Katigbak offered a glimpse into evolving strategies in prescription practice. She shared how shifts in engagement with healthcare professionals are helping improve access to vital treatments, strengthening both relationships and the delivery of patient-centered care.

The 2025 National Conference Plenary Session reinforced a powerful message: progress is not merely about numbers but about shared purpose, trust, and collaboration. Every division plays a crucial role in the broader healthcare ecosystem, and as the organization continues to evolve, its success will be defined by its commitment to quality, its people, and a unified vision for Filipino healthcare.

As the industry faces both challenges and opportunities, one truth remains clear, together, we are stronger.

In an ever-evolving healthcare landscape, our organization remains steadfast in its commitment to enhancing the well-being of Filipinos. As we embark on a new chapter, we proudly present our Vision, Mission, and Values (VMV)—a framework that solidifies our dedication to integrity, innovation, and compassionate service.

Our Mission: Committed to Building a Healthier Tomorrow

We are an ethical partner of choice, committed to enhancing the well-being of Filipinos by bridging the gap in healthcare through quality and innovative solutions that build a healthier tomorrow.

Our mission is out reason for being. That is our DNA. It started with a simple belief that access to quality healthcare shouldn’t be a privilege, but a right. This belief became our mission and our guiding force in everything we do.

Our Vision: Shaping a Thriving Healthcare Future

Our aspirations are bold, fueled by a commitment to excellence and purposeful growth.

• MedEthix: To be the fastest-growing pharmaceutical company devoted to nurturing the health and wellness of Filipino families, driven by strong corporate and product branding, enabled by committed professionals

With every step forward, we remain devoted to shaping a healthier future for Filipino families. As we grow, so does our commitment—to innovation, to care, and to a lasting impact on generations to come.

Our Values: Guiding Every Action with Purpose

At the core of our organization lies five fundamental values, shaping our culture and defining our purpose:

• Integrity | Integridad
  Our principles lead; our choices reflect the trust we build.
  We uphold the highest ethical standards, ensuring our decisions reflect honesty, accountability, and transparency. Trust is the foundation of our relationships, and we remain steadfast in doing what is right—even in the face of challenges.
• Excellence | Husay
  Our commitment lives; our actions set the standard for care.
  We strive for exceptional service and end-to-end excellence, ensuring that every solution we deliver meets the highest standards. Our dedication to quality, precision, and reliability strengthens the partnerships we build and the communities we serve.
• Ingenuity | Malikhaing Pag-iisip
  Our minds feel; our creativity solves what matters most.
  Innovation fuels our progress. By embracing creativity, exploring unique approaches, and thinking beyond conventional methods, we continuously seek better ways to solve healthcare challenges. Ingenuity drives us to adapt, improve, and turn ideas into impactful actions.
• Compassion | Malasakit
  Our hearts think; our understanding inspires us to serve with purpose.
  Compassion is more than empathy—it is action-driven understanding. We actively bridge gaps in healthcare, ensuring that every individual receives the care, support, and resources they need. Through meaningful service, we empower lives with accessible, patient-centered solutions.
• Collaboration | Kolaborasyon
  Our strengths unite; our collective efforts drive us to achieve more.
  Strength lies in unity. By leveraging diverse perspectives and shared expertise, we create a culture of teamwork and mutual respect. Through collective impact, we shape a healthcare ecosystem that thrives on trust, cooperation, and shared success.

Moving Forward with Purpose

Our Vision, Mission, and Values serve as more than guiding principles—they represent a commitment to a future where healthcare is more ethical, innovative, and compassionate. As we forge ahead, we invite partners, stakeholders, and communities to join us in realizing a tomorrow where Filipino families receive the care they truly deserve.
Together, we are shaping a healthier future—one innovation, one ethical practice, and one compassionate act at a time.

 

At MedEthix, we believe that real progress in healthcare begins with understanding—and action. That belief was recognized on a grand stage as we proudly received two major accolades at the Healthcare Asia Pharma Awards 2025:

Most Differentiated Service of the Year

Hospital Partnership of the Year

Our award-winning initiative focused on closing the knowledge gap around endometriosis, a condition that affects countless individuals yet remains underdiagnosed and misunderstood. It takes an average of 6.5 years for a proper diagnosis to be established. The delay in diagnosis is mainly due to misconceptions that chronic pelvic pain is merely normal dysmenorrhea. Many patients consult a gynecologist only when the pain becomes unbearable or when infertility becomes a concern. By creating platforms for education and building strong partnerships with healthcare providers, we’re making strides in turning silence into support.

Mr. Marlon Dela Merced, Group Business Unit Head for the Reproductive Health Business Units, expressed his profound commitment to advancing reproductive health initiatives, emphasizing MedEthix’s unwavering dedication to innovation and patient care.

“At MedEthix, we collectively work to heal always and in all ways. As torchbearers of reproductive health in the Philippines, we will continue to bridge the gaps in care through impactful patient programs, pioneering drug delivery systems, and progressive medical education initiatives,” he remarked.

This recognition is a reflection of the people behind the mission—our dedicated and passionate team, the Reproductive Health unit, our partners, and the communities we serve. It’s also a reminder of the work still to be done to ensure equitable access to healthcare and accurate information for all.

Our mission is to provide affordable solutions while transforming healthcare accessibility for every Filipino, ensuring that quality is always within reach. We are driven by the vision of a future where no individual feels overlooked in their healthcare journey, and each step we take brings us closer to making that vision a reality.

Together, let’s continue to drive change and deliver care that truly makes a difference.

CEBU, Philippines – The Salian Foundation, in partnership with I.E. Medica and MedEthix and in coordination with the University of Cebu Medical Center, held a medical mission last February 8, 2025, at Holy Family Parish, providing free consultations and diagnoses to underserved community members.

Beyond primary care, it offered specialized medical services, including eye checkups, pediatric care, orthopedic consultations, and cervical cancer screening. Salian Foundation also dispensed free medicines to beneficiaries based on doctors’ prescriptions.

MedEthix focused on enhancing women’s healthcare services, particularly in reproductive health. With its commitment to advancing women’s health solutions, MedEthix supported the mission’s cervical cancer screening efforts. By integrating the services of an onsite OBGYNE into the endeavor, the

 initiative helped empower women with the knowledge and medical assistance necessary to take charge of their health.

 initiative helped empower women with the knowledge and medical assistance necessary to take charge of their health.

Meanwhile, I.E. Medica’s mission to provide care every step of the way in the patient journey against cancer plays a crucial role in expanding the m

edical mission’s scope by supporting oncology-related services. Through its strategic partnerships, I.E. Medica helped provide access to an essential detection effort and patient education on managing cervical c

ancer. This initiative aimed to address the burden of the disease among 

underserved individuals, ensuring that early intervention and proper care were within reach for those who needed it most.

This approach allowed Salian Foundation to provide systematic, high-quality medical assistance to this community in Cebu. Salian Foundation Inc is set to expand its outreach with more medical missions, focusing on remote communities. These efforts reinforce the foundation’s commitment to bringing quality healthcare to those who need it most.